Objective
This SOP outlines the steps to efficiently optimize images for a crossbody bag, focusing on the RFID blocking function, using tools like ChatGPT and Canva.
Key Steps
1. Conduct a Consumer Poll 0:11
Conduct a Basic Poll to gather consumer insights about the product.
Identify key features that consumers find important, such as the RFID blocking function.
2. Write a Briefing (Prompt) 0:39
Create a detailed briefing that includes:
Objective of the image.
Key message to communicate.
Visual direction and tone.
Key elements to include (e.g., inside view of the bag).
3. Utilize ChatGPT for Image Creation 2:00
Record a voice note to ChatGPT detailing your requirements for the image.
Input the generated prompt into ChatGPT to create an initial image.
4. Gather Necessary Images 2:48
Collect images needed for the optimization, including:
The main product image.
Any additional images (e.g., inside of the bag).
Use tools like Canva for background removal if necessary.
5. Create Alternative Images 4:02
Use ChatGPT to generate alternative images based on the initial feedback.
Wait for the output and review the generated images.
6. Design Final Image in Canva 5:17
Open Canva and create a new design with the appropriate dimensions (e.g., 2000x2000 or 1000x1000).
Incorporate elements such as logos or text to enhance the image.
7. Conduct A/B Testing 6:39
Prepare A/B tests (Dual Poll) with the created images to determine which one performs better.
8. Finalize and Send to Designer 7:00
Once the winning image is identified, prepare a final briefing for the designer.
Include all necessary details and insights from the testing.
Cautionary Notes
Ensure all images are high quality and meet platform specifications.
Avoid overcomplicating the design; focus on clarity and communication of key features.
Tips for Efficiency
Use voice recording to quickly generate prompts for ChatGPT.
Leverage Canva's tools for quick image editing and background removal.
Conduct polls regularly to stay updated on consumer preferences.