PRIME DAY ISN'T ABOUT DISCOUNTS - IT'S ABOUT DELIVERING REAL VALUE
Your customers scroll past hundreds of "deals" every minute. What makes them stop? What makes them buy?
Three things to win on Prime Day:
Stand Out - Your product needs to jump off the screen. Bold images, clear benefits, zero confusion.
Stop the Scroll - You have 2 seconds. Make them count. Show value, not just savings.
Secure the Sale - Once they're interested, make buying easy. Remove every obstacle between "want" and "buy."Don't compete on price. Compete on value.
That's how you win when everyone else is racing to the bottom.
Watch the full video!
Optimizing Amazon Listings for Prime Day 2025
Objective
This SOP outlines the steps to optimize Amazon listings effectively, focusing on consumer insights to enhance click-through rates and conversions for Prime Day and beyond.
Key Steps
Step 1: Understand Consumer Behavior 0:15
Recognize that consumers are information gatherers looking for value for money.
Focus on providing coupons and showcasing product benefits to attract buyers.
Step 2: Identify Key Features and Benefits 0:32
Determine the specific benefits and features that consumers prioritize.
Analyze what makes your product stand out against competitors.
Step 3: Conduct Situation Insights Poll 1:30
Use Intellivy to gather insights from targeted respondents (e.g., mothers with toddlers).
Ask them to imagine themselves in a shopping scenario for a toddler toothbrush.
Step 4: Analyze Poll Results 2:30
Review the insights to identify which product features attract attention (e.g., suction cup base, timer).
Note the importance of the product title in conveying key features.
Step 5: Optimize Product Images 10:09
Ensure the main image highlights critical features like LED lights and timers.
Use engaging visuals that resonate with the target audience.
Step 6: Create a Second Image for Conversion 12:38
Design a second image that emphasizes safety, ease of use, and fun elements for toddlers.
Include trust elements like 'trusted by moms' to enhance credibility.
Step 7: Conduct Image Impact Poll 15:01
Test the new images with a poll to see how well they convey the intended message.
Gather feedback on the effectiveness of the images in securing sales.
Step 8: Implement Changes Based on Feedback 20:58
Adjust images and titles based on poll results to better align with consumer needs.
Continuously optimize listings for future promotions and launches.
Cautionary Notes
Avoid relying solely on price competition; focus on delivering value to reduce return rates.
Ensure that all product claims are accurate and supported by the product features.
Tips for Efficiency
Utilize AI tools like ChatGPT for analyzing consumer feedback and generating insights.
Regularly update listings based on seasonal trends and consumer preferences to stay competitive.