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How to Connect Amazon Seller Central to Intellivy and Start Pulling SQP Data

Learn how to connect your Amazon Seller Central account to Intellivy, sync your catalog, and start pulling Search Query Performance (SQP) data.

Written by Karen Estacio

Before You Start

Before connecting your account, make sure you:

  • Have your Amazon Seller Central login credentials ready.

  • Have access to Amazon Brand Analytics (optional)


Step 1 : Open Integrations

Go to:

Account → Integrations → Connect


Step 2 : Select Region and Platform

Make sure to connect the correct Amazon region.
If you want to connect two or more regions, repeat this process for each additional region.

  • Connecting multiple seller accounts is also possible.

    Team members can only view products assigned to them. By default, their dashboard will be empty until products are assigned.

    This works especially well when connecting multiple seller accounts, as you can assign specific products to specific team members, a feature many other platforms do not offer.


Step 3 : Connect Amazon Shop

Click Connect Amazon Shop.


Step 4 : Complete Authentication in Amazon Seller Central

Follow the authorization and login steps inside Amazon Seller Central.


Step 5 : Confirm Successful Connection

Once connected successfully, your Amazon shop will appear inside Intellivy.


Step 6 : Start Tracking Products

Initial catalog syncing may take approximately 1–2 hours.

After a couple of hours, you will start seeing sales data come in. We will import 1 month of historical data (backfill).


Step 7 : View All Products

Once syncing is complete, navigate to:

Dashboard → See All Products


Step 8 : Pull SQP Data and Share ASINs

If you have access to Amazon Brand Analytics, you can retrieve Search Query Performance (SQP) data.


Troubleshooting Tips

Catalog not showing?

  • Wait up to 2 hours for the initial sync to complete

  • Refresh the dashboard

  • Reconnect your Amazon account if syncing fails

Unable to connect Amazon Shop?

  • Not seeing SQP data? Verify that your account has access to Amazon Brand Analytics.

  • Ensure you are using the correct Seller Central credentials


Need Help?

If you continue experiencing issues, contact the Intellivy support team for assistance.

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