Objective
The objective of this poll is to gather information during the ideation phase of new product development. The poll will help identify features that drive clicks and resonate with customers, ultimately aiding in the creation of products that meet customer needs effectively.
Key Steps
Research and Selection:
Identify a specific niche market.
Visit Amazon and select 4 to 5 well-selling products in the chosen niche.
Create Poll Situation:
Define a specific situation/problem where this product type would be a solution.
Write down the situation in the Situation field.
Add Poll Options:
Input the ASIN of each product into the system to gather information from Amazon.
Verify that each product has a price, views, image, and title listed on Amazon.
Question Formulation:
Craft a question for the poll participants, such as "Which of these products would you buy and why?"
Audience Selection:
Select the customer segmentation to accurately target the right customer buying profile.
Ensure the audience segment consists of people who typically purchase products in the selected niche.
Poll Execution:
Launch the poll and wait for the results to accumulate.
Result Analysis:
Review the poll results to identify trends and preferences.
Analyze the data to understand gaps between current products and customer expectations. (On the Poll result page we will guide you through harvesting the right information from the results)
Cautionary Notes
Ensure all products selected have complete information on Amazon.
Craft a clear and concise situation to gather relevant insights.
Verify the accuracy of the Amazon product data before proceeding with the poll.
Tips for Efficiency
Utilize the system to automatically capture information from Amazon by inputting ASINs.
Tailor the poll situation and questions to elicit valuable feedback from participants.