Objective
The objective of this poll is to identify what drives conversions for products offered in the market. The outcome of this poll helps to determine gaps between customer expectations and offered products in a specific niche for new product development by comparing image stacks and monitoring consumers in their behavior.
Image stack poll
Key Steps
Research and Selection:
Identify a specific niche market.
Visit Amazon and select 3 well-selling products in the chosen niche.
Create Poll Situation:
Define a specific situation/problem where this product type would be a solution.
Write down the situation in the Situation field.
Add Poll Options:
Input the ASIN of each product into the system to gather information from Amazon.
Add all the images of the image stacks on Amazon, to the poll options, simply by clicking on the images.
Audience Selection:
Select the customer segmentation to accurately target the right customer buying profile.
Ensure the audience segment consists of people who typically purchase products in the selected niche.
Poll Execution:
Launch the poll and wait for the results to accumulate.
Result Analysis:
Review the poll results to identify trends and preferences.
Analyze the data to understand gaps between current products and customer expectations. (On the Poll result page we will guide you through harvesting the right information from the results)
Cautionary Notes
Ensure the selected listings are relevant to the niche being polled.
Craft the situation carefully to elicit meaningful responses.
Select the right demographic to ensure accurate feedback.
Analyze the results thoroughly to extract valuable insights for product development.
Tips for Efficiency
Collaborate with the product development team to implement findings from the poll effectively.