Objective:
During the new product development and product ideation phase, the objective is to detect the dominant reasons consumers have for avoiding buying a specific product. This helps you to determine gaps in customer expectations, and products offered. The ideal is for your product idea to counter those objections, from a product quality standpoint, or a product perception standpoint.
Key Steps:
Research and Selection:
Identify a specific niche market.
Find a specific product that best represents this niche market.
Create Poll Situation:
Define a specific situation/problem where this product type would be a solution.
Write down the situation in the Situation field.
Add Poll Options:
Input the ASIN of the product into the system to automatically collect its information from Amazon.
Audience Selection:
Select the customer segmentation to accurately target the right customer buying profile.
Ensure the audience segment consists of people who typically purchase products in the selected niche.
Poll Execution:
Launch the poll and wait for the results to accumulate.
Result Analysis:
Review the poll results to identify trends and preferences.
Analyze the data to understand gaps between current products and customer expectations. (On the Poll result page we will guide you through harvesting the right information from the results)
Cautionary Notes:
Ensure the product added to the poll aligns with the specific niche you are targeting.
Clearly define the situation or problem where the product serves as a solution.
Select the customer segmentation accurately to target the right audience.
Tips for Efficiency:
Regularly review and update the buying objection poll based on new product developments and market trends.
Use the insights from the poll to develop innovative product ideas that address consumer needs effectively.
Collaborate with cross-functional teams to implement strategies to counter common buying objections and enhance product perception in the market.