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Marketplace Poll for Product Feature Testing

Peter-Paul Maan avatar
Written by Peter-Paul Maan
Updated over a year ago

Objective:

The objective of this poll is to determine which product features are generating the most clicks on Amazon listings with minimal bias, and compare your new product idea feature with the current market.

Key Steps:

  1. Research and Selection:

    • Identify a specific niche market.

    • Select four to five different products in a specific niche on Amazon.

  2. Create Poll Situation:

    • Define a specific situation/problem where this product type would be a solution.

    • Write down the situation in the Situation field.

  3. Add Poll Options:

    • Input the ASINs of the products into the system to automatically collect its information from Amazon.

    • Add your product idea image to the options as well.

      1. Quick fix for ‘I have no listing yet’: add a random ASIN from Amazon, and edit the information coming from Amazon by uploading your image and rewriting the title.

    • If you do not have a product image or idea yet, you can also use this poll for ideation purposes by only adding ASINs that currently are selling and detecting the differences in consumer drivers.

    • The system will automatically blur the reviews and the price, in order to filter out bias.

  4. Audience Selection:

    • Select the customer segmentation to accurately target the right customer buying profile.

    • Ensure the audience segment consists of people who typically purchase products in the selected niche.

  5. Poll Execution:

    • Launch the poll and wait for the results to accumulate.

  6. Result Analysis:

    • Review the poll results to identify trends and preferences.

    • Analyze the data to understand how your idea performs against the current market. (On the Poll result page we will guide you through harvesting the right information from the results)

Cautionary Notes:

  • Avoid bias by selecting products with diverse features.

  • Ensure that the dummy image accurately represents your product idea.

  • Double-check the ASINs selected from Amazon to ensure accuracy.

  • Be mindful of the wording of the situation and questions to gather unbiased responses.

Tips for Efficiency:

  • Pre-plan the specific features you want to test before selecting products.

  • Utilize the blurred price and reviews feature to reduce bias in the poll results.

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