Objective
The objective of this poll is to conduct new product development, test product features, and identify factors that drive sales. The goal is to determine the competitiveness of specific features and assess their value to consumers.
Key Steps
Set Up Poll:
Create an image stack poll with:
Your own image stack images featuring the desired product feature.
Two competitor listings in the same niche.
Select Competitors:
Choose two specific listings in your category or niche to compare against.
Segmentation:
Select the same segmentation criteria as your target consumer's buying profile.
Analyze Results:
Review the results to understand which product features lead to actual sales.
Identify any differences in simulated conversions between your product and competitors.
Determine if adjustments to your product feature are necessary based on the findings.
Cautionary Notes
Ensure that the image stack poll includes your own listing, competitor listings, and the desired product feature.
Select competitors that are relevant to your niche and offer similar solutions to the consumer problem.
Use accurate segmentation criteria to align with your target consumer's preferences.
Tips for Efficiency
Clearly define the product feature you want to test in your dummy listing.
Choose competitor listings that closely match your product to make accurate comparisons.
Regularly review and analyze the poll results to make informed decisions about product development and feature enhancements.