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USP Importance Testing Poll for New Product Development

Peter-Paul Maan avatar
Written by Peter-Paul Maan
Updated over a year ago

Objective

The objective of this poll is to test product features and determine the importance of different Unique Selling Propositions (USPs) or features of a new product for new product development.

Key Steps

  1. Select a few different images highlighting specific features of the product, with each image showcasing one specific product feature.

  2. Add up to a maximum of six images or features to the poll.

  3. Add a situation and a question asking participants to rank the features in order of importance from most to least beneficial.

  4. Run the poll and collect responses from 120 to 150 participants.

  5. Analyze both quantitative and qualitative results to understand the perceived value of each feature.

Cautionary Notes

  • Ensure that each image highlights a distinct feature to avoid confusion during ranking.

  • Clearly explain the question to participants to ensure accurate ranking.

  • Select the right audience and customer demographic to gather valuable data.

Tips for Efficiency

  • Pre-select and prepare the images showcasing different product features before creating the poll.

  • Clearly define the criteria for ranking to make it easier for participants to understand.

  • Analyze the results thoroughly to make data-driven decisions for new product development.

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