Objective
The objective of this poll is to determine the potential success of a specific prototype by comparing it against existing products in the marketplace.
Marketplace Poll
Key Steps
Create Poll Situation:
Define a specific situation/problem where this product type would be a solution.
Write down the situation in the Situation field.
Add Poll Options:
Input the ASINs of the products into the system to automatically collect its information from Amazon.
Add your product idea image to the options as well.
Craft Main Image: Create a specific main image for the new product prototype.
Create Title: Develop a catchy and descriptive title for the new product.
Set Price Point: Determine a specific price point for the new product.
Reviews: Add a certain number of reviews with a star rating to the new product.
Quick fix for ‘I have no listing yet’: add a random ASIN from Amazon, and edit the information coming from Amazon by uploading your image and rewriting the title.
Audience Selection:
Select the customer segmentation to accurately target the right customer buying profile.
Ensure the audience segment consists of people who typically purchase products in the selected niche.
Poll Execution:
Launch the poll and wait for the results to accumulate.
Result Analysis:
Review the poll results to identify trends and preferences.
Analyze the data to understand how your prototype performs against the current market. (On the Poll result page we will guide you through harvesting the right information from the results)
Cautionary Notes
Ensure the main image and title are appealing and representative of the product.
Set a realistic price point that aligns with market standards and consumer expectations.
Analyze the poll results objectively to make informed decisions for product improvements.
Tips for Efficiency
Create a clear segmentation for the poll to target the relevant audience.
Use real prices and reviews in the simulated marketplace setting to mimic real consumer behavior.