Skip to main content

Creating a DRAB Poll for your competitor listing

Peter-Paul Maan avatar
Written by Peter-Paul Maan
Updated over a year ago

Objective

The objective of creating a DRAB poll is to identify potential customer objections that may hinder sales or clicks on a competitor product and to gather insights to counter those objections in your listing to steal their clicks and purchases.

Key Steps

  1. Select a competitor product you want customers to respond to and add it to the poll.

  2. Create a situation where this product is the solution to a problem.

  3. The poll preset will ask users why they would not buy the product and gather their responses.

  4. Target the right demographic to ensure accurate and valuable poll results.

  5. Analyze the responses to identify buying objections.

    • The poll result page will guide you in developing ideas to counter the objections and improve your product.

Cautionary Notes

  • Ensure the poll situation is clear and concise to gather relevant insights.

  • Use the information gathered from the poll effectively to enhance your competitiveness in the marketplace.

Tips for Efficiency

  • Engage with the right audience to get meaningful responses.

  • Regularly review and update the poll based on changing market trends and customer feedback.

  • Collaborate with the marketing team to align the poll findings with the overall branding strategy.

Did this answer your question?