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Market Research Customer Preferences Poll for New Product Development

Peter-Paul Maan avatar
Written by Peter-Paul Maan
Updated over a year ago

Objective

To define sub-niche consumer groups by understanding customer preferences and decision-making processes per sub-group. This helps to define where to focus on with your listing, and to create a much more defined customer persona.

Key Steps

  1. Create Poll Situation:

    1. Define a specific situation/problem for which your prototype is a solution.

    2. Write down the situation in the Situation field.

  2. Select Competitors: Select a broad variety of products that represent the range of offerings in the niche market you are entering.

  3. Compile Product Thumbnail: Create a product thumbnail with an image, price, title, star rating, and number of reviews for your product listing.

  4. Target the Right Demographic: Ensure that the poll is targeted towards the right demographic that aligns with your product.

  5. Conduct MarketShare Poll: Collect a minimum of 300 responses for statistical significance, but consider increasing the sample size to 500 for more detailed insights. When in doubt about product selection and situation, start small with 100 respondents. You can add more respondents to the same poll later.

  6. Analyze Results: Analyze the poll results to identify trends and preferences among different groups of respondents based on their interactions with the product offerings.

Cautionary Notes:

  • Avoid introducing bias in the selection of products for the poll.

  • Ensure that the poll questions are designed to elicit unbiased responses from participants.

  • Be prepared to adjust the sample size based on the initial results and emerging trends to gather more comprehensive data.

Tips for Efficiency:

  • Start with a smaller sample size (e.g., 100 responses) and expand the poll by adding more responses as needed to delve deeper into specific trends.

  • On the result page, we will help you focus on matching the situation insights with the poll results to draw meaningful conclusions about customer preferences.

  • Regularly review and update the poll based on emerging market trends and feedback from respondents to stay relevant and competitive in any niche market.

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