Objective
The objective of this Poll is to harvest insights into why people click on one listing and avoid the other. By listening to real consumers, the goal is to identify what attracts clicks and drives potential buyers to click on the product.
Key Steps
Create Poll Situation:
Define a specific situation/problem for which your product is a solution.
Write down the situation in the Situation field.
Add your product to the poll: Add your ASIN to the campaign builder, and the system will import your current product data from Amazon.
Select Competitors: Select a variety of competitors that represent the range of offerings in the market you are selling.
Target the Right Demographic: Ensure that the poll is targeted towards the right demographic that aligns with your product.
Conduct Marketplace Poll: The campaign is crafted in a specific way to harvest specifically the reasons of people to click or not click.
Analyze Results: Analyze the results to determine why people click or do not click, and gather insights to optimize your product thumbnail and listing. The poll result page contains specific guidance towards meeting this objective.
Cautionary Notes
Ensure that the products selected for the poll are relevant and competitive in the marketplace.
Tips for Efficiency
Utilize the information gathered to enhance not only the main image but also the product title and overall listing for maximum click-through rates.