Objective
The objective of this Poll during launch preparation is to harvest guiding information in order to create the main image of your product that gets the highest amount of clicks. By listening to real consumers, the goal is to identify what attracts clicks and drives potential buyers to click on the product.
Key Steps
Create Poll Situation:
Define a specific situation/problem for which your product is a solution.
Write down the situation in the Situation field.
Select Competitors: Select a variety of products that represent the range of offerings in the market you are entering.
Compile Product Thumbnail: Create a product thumbnail with an image, price, title, star rating, and number of reviews for your own product listing. If you don’t have one yet, simply add 5 competitors and first learn what drives customers.
Target the Right Demographic: Ensure that the poll is targeted towards the right demographic that aligns with your product.
Conduct Marketplace Poll: The campaign is crafted in a specific way to harvest specifically the reasons of people to click or not click. The poll settings automatically eliminate bias from reviews and prices.
Analyze Results: Analyze the results to determine why people click or do not click, and gather insights to optimize your product thumbnail and listing. The poll result page contains specific guidance towards meeting this objective.
Cautionary Notes
Ensure that the products selected for the poll are relevant and competitive in the marketplace.
Tips for Efficiency
Prioritize real consumer feedback over assumptions when optimizing the main image.
Utilize the information gathered to enhance not only the main image but also the product title and overall listing for maximum click-through rates.