Objective
The objective of this poll is to determine the main image option that works best for a product through a competitive comparison poll. By testing different main image variations alongside competitors' products, the goal is to identify the most effective image that attracts clicks and influences purchasing decisions.
Key Steps
Define the right situation to frame people in the right ‘problem awareness’ setting.
Select three or four competitors of your product for the poll.
Add your different image variations to the poll.
The system itself will blur out the reviews and prices of the products to prevent bias in decision-making and only emphasize the image and the title.
Analyze the results to determine which image garners the highest number of clicks and influences customer decisions.
Use the insights from the poll to optimize main images for better performance. The result page of this poll is tailored to this specific objective and will help you find the right information from the poll results.
Cautionary Notes
Ensure the right segmentation and target the appropriate demographic for accurate results.
Avoid simple A-B testing polls as they do not reflect real marketplace scenarios.
Blur out reviews and prices to focus solely on the impact of the images and title on click rates.
Tips for Efficiency
Follow the preset settings of blurring reviews and prices in the poll campaign.
Pay attention to the image and title combination as they work together to attract clicks.
Use the poll results to guide further optimization of main images for better performance.