Objective
The objective of this Poll is to find out what drives conversions on competitor products. This information will help in crafting an effective image stack for your own product. You might have an idea yourself, but don’t let your gut feeling fool you, and let your customers speak.
Key Steps
Select three competitor products similar to yours.
Choose products that the image stacks you like and believe are effective.
Create an image stack Poll with the competitor products and images.
Analyze the poll results to understand what drives conversions.
Find the best and worst product of the three competitors and the reasons why your customers think that way
Find out which images were most decisive in the customer's decision.
Use the insights to start crafting your image stack for your product.
Cautionary Notes
Ensure that the competitor products selected are relevant and similar to your own.
Pay close attention to the feedback provided in the poll results to understand customer preferences.
Listening to consumers is essential in the process of image stack creation. Spying is better than trying.
Tips for Efficiency
Choose image stacks that you genuinely believe are effective to get accurate feedback.
Use the poll results to guide your image tag creation process rather than starting from scratch.
Continuously analyze and refine your image stack based on customer feedback to improve conversion rates.