Objective
To gather feedback from the target demographic on competitor videos to understand preferences, emotions, and messaging, in order to create an effective product video that resonates with your target customer.
Key Steps
Select and download three competitor videos that you think are great videos.
It is wise to add some variation, and not add 3 similar styles of videos
Set up a campaign by uploading the 3 videos into the campaign builder.
The system will slice the videos in 30 seconds of each video, in order to avoid bias towards length.
Standard respondent count is 90 respondents total, 30 respondents per video variation.
Select the right demographic for this poll.
Result page Analysis:
Compare the feedback to determine the best informative video.
Identify the messaging and emotions conveyed in the top-performing video.
Use the results to guide the creation of your product video.
Cautionary Notes
Ensure the selected demographic aligns with your target customer base.
Tips for Efficiency
Choose a variety of video styles, and avoid picking the same style in all 3 videos.
Use the poll results to inform the content and messaging of your product video effectively.