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Video Hook Testing Campaign Setup

Peter-Paul Maan avatar
Written by Peter-Paul Maan
Updated over a year ago

Objective

The objective of this poll is to test different video hooks (first 3 seconds of a video) in order to determine the most engaging hook for a video.

Key Steps

  1. Upload Three Different Hooks: Upload three videos with different variations of the first three seconds as hooks. Ensure each video contains a different hook option.

  2. Automatic Slicing: The system will automatically take the first three seconds of each uploaded video to create the campaign.

  3. Applicant distribution: The system will distribute the applicants so that 30 people see hook number one, 30 people see hook number two, and 30 people see hook number three.

  4. Review Results: After the campaign runs, review the results on the result page. Analyze the engagement, feedback, and overall emotion from the audience for each hook.

  5. Audience Selection: Ensure you have the right situation and demographic selected for the campaign. Target the specific demographic that aligns with your product.

Cautionary Notes

  • Ensure each uploaded video contains a unique hook to accurately test different variations.

  • Verify that the demographic settings align with your target audience to gather relevant feedback.

Tips for Efficiency

  • Pre-plan and create three distinct hooks before starting the campaign.

  • Ensure the videos are of high quality and accurately represent the content to gather reliable feedback.

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