Objective
The objective of this poll is to determine the potential sales conversion rate of a prototype product by comparing its image stack with competing listings in a simulated marketplace.
Key Steps
Create Poll Situation:
Define a specific situation/problem for which your prototype is a solution.
Write down the situation in the Situation field.
Add Poll Options:
Create an image stack for your prototype listing (preferably minimal 6 images), and add the images to the poll.
Identify two image stacks from competing listings in the marketplace. Input the ASINs of the products into the system to automatically collect its information from Amazon.
Audience Selection:
Select the customer segmentation to accurately target the right customer buying profile.
Ensure the audience segment consists of people who typically purchase products like these.
Poll Execution:
Launch the poll and wait for the results to accumulate.
Result Analysis:
Review the poll results to identify trends and preferences.
Analyze the data to understand how your prototype performs against the current market. (On the Poll result page we will guide you through harvesting the right information from the results)
Cautionary Notes
Ensure that the image stack accurately represents your prototype.
Select the right segmentation to target the appropriate customer demographic.
Pay attention to the pricing strategy to simulate a realistic marketplace scenario.
Tips for Efficiency
Use a reliable polling platform to conduct the campaign.
Monitor the results closely to make informed decisions about the prototype's potential success.
Consider conducting A/B testing to optimize the image stack for better sales conversion.